There’s a song on the latest Lifehouse CD called “Easier to Be.” I love it because it’s a very romantic song about how the guy feels like his love makes it easier to be himself. I think of my husband every time I listen to it.

So let’s look at business. How easy do we make it easy to be our customers? A core improv principle is supporting your scene partner. In business, our customers are one of our many scene partners. When we make strong choices and advance the scene (instead of stall to see what we can get out of a situation for ourselves), then we are taking care of our customers.

When we help people to feel comfortable in their own skin, we empower them. And when they associate that positive feeling with us, then we increase the likelihood of their loyalty.

No one really wants to be part of a company that’s all business. Don’t we love to hear about companies that treat their employees like rock stars? Don’t we love to do business or purchase products that treat us like rock stars?

Then that’s what inspires us to take what’s been given and dish it right back out! It’s not just about building business, it’s about tapping who we want to be a human beings. Go make it happen!

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