A local hospital has an ad running on TV. The first time it came on I wasn’t watching it, but I heard this:

Doctor: What makes a great heart hospital?

Patient: I just want to go back to work.

Slightly shocked, I looked up to watch the ad. Was it a parody? No. It was a serious ad. But what you could only learn by watching was that the commercial was cutting back and forth between scenes.

So, a word to the wise: Listen to your commercials without the visual. Make sure your message gets across even when viewers are checking their email, grabbing a snack or folding laundry.

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